“As a designer, doing work for yourself is probably the most difficult thing you can ever do. In fact, most dread it. To add to the pressure, creating an online presence is not only vital to get right, it has to be the best. After all, if you can’t prove your skills on your own website then how can you expect someone to hire you?” –Francisco Inchauste of sixrevisions.com
So true, Francisco. This website is a prime example, being on its third re-design within the past year. This time, I think, the design will stick.
Designing for yourself or your business is a long and arduous ordeal. When designing for a client, you are able to look at their business objectively and thoroughly. Usually my process involves going to their soon-to-be-old website, research who they are and ask detailed questions to determine what they want and what they’re like. When it came to looking at my business objectively, asking myself the questions & researching, there was no instant reply in my inbox.
For a while it seemed as if my brain had completely switched from artistic to logic/code, by nature of the work in which I was involved. Then by a stroke of luck several design opportunities came pouring in. By working on clients’ designs my own gradually evolved. It was almost as if my right hemisphere just needed a jump-start all that time. For this reason, I figured it would be a good idea to design more often for “personal use” during my spare time. As a Zuma Blitz fortune cookie once said, “Practice makes perfect, or at least incrementally better.”